Felicia
by: Felicia

‘Tis The Season! How To Incorporate The Holidays Into Your Social Media Marketing

Now that Thanksgiving is behind us, it is officially the holiday season!

Cue the holiday music!

But, do you know what that really means?  It means the holiday season of marketing is upon us!  Which begs the following question:  will you be planning on incorporating some seasonal fun into your social media campaigns?

The answer has to be YES !

The great part of the holidays is that there are so many ideas out there that can be incorporated to liven up your various social media platforms.  And with all of the new upgrades on the different platforms this year, and the tools available on them, you have a variety of options!

So if you haven’t already started thinking of your holiday strategy, NOW is the time to get it started. This season is as fast-paced as it comes, and you don’t want to miss out!

Planning Your Holiday Marketing

One way to start is by creating a schedule. The schedule should map out the weeks leading through the holiday season with specific goals as the weeks go by.  The specific holidays you plan to target may vary based on your business and your customer base (Christmas, Hanukkah, Kwanzaa, New Years.)

  • Emphasize Strong Visual Elements:  When planning your holiday posts, keep in mind that social media are visual platforms. Use videos, animated GIFs, and images to grab attention (more on that later!)
  • Craft Holiday Content For Engagement:  We all know that on a regular basis, the goal of any post on social media is to create engagement: retweets, comments, likes, shares  … which leads to even more comments, likes, and shares.  And the holidays are a great time to get people talking about your products and your business. Encourage comments and shares from your fans by posting holiday related content.  For example, post pictures of your company’s holiday decorations — then ask followes to share an image their own holiday decor!
  • Keeping It Simple:  Just Say “Happy Holidays”:  Just because it’s Christmas Day doesn’t mean it’s time to blow off your social media accounts!  Your audience will most likely still be logging into their profiles to wish family and friends happy holidays.   So jump on this opportunity to send out a simple “Merry Christmas” or “Happy Hanukkah” message from your business pages, and you’ll stand apart from the competition.

Quick And Easy Ways To Gear Up For The Holiday Season

Since the holidays have a reputation of being one of the busiest times of the year, we thought it would be a good time to list some of the possible ways that you could start preparing!

Decorate Your Cover and Profile Photo

Nothing says holiday cheer like holiday decorations, so make sure you get your social media accounts decked out too! Change your cover photo to something that reflects the holiday season. You can go all out or simply give your logo a festive twist. The beauty of social media is that you don’t need a lot of time or money to show your holiday spirit.

Your Cover Photo should still represent your brand, but if you want to get your audience in the season spirit you have to change it to reflect the holiday season. People are browsing social media more than usual, so cheerful cover pictures will encourage them to check your social media more closely!

Use GIFs

Nothing makes people stop and take a look more than GIFs!  Incorporating them into your social media with a holiday twist will surely create the engagement you’re looking for.  It can be a great opportunity during this season to step out of your comfort zone and get a little humorous and funny when posting…since who wants to be so serious around the holidays, right?

Videos

Video content these days is huge.  And you can be sure it will be incorporated in a big way throughout the holiday season, so don’t get left behind.  Something as simple as capturing your employees during a holiday party, or documenting a regular day in your decorated office is a perfect example of relevant video content.

Hashtags

Include a trending hashtag (for instance, our very own #TheHashtagReport) to your social media postings.  It can help get your brand in front of many new followers. Take it a step further and create a branded hashtag, and you may take your holiday campaign to the next level!  Not only can this be incredibly effective for brand awareness, you can see what people are using your hashtag for by entering it into a Zocle search column:

Special Offers

Who doesn’t love to receive that “special offer” message on a social media page they’re scrolling by, right?   Creating special offers exclusively for the holiday months, and getting your customer based excited for them, will help to keep followers engaged.  Special offers work best when you create a sense of urgency that drive consumers to buy your products as soon as they see you post about it.  Examples such as coupon codes or special discounts for certain days are hugely successful.

As you can see, using the holiday season as an opportunity to shine a light on your business is not only useful, it can really be a fun way to spread around the holiday spirit!   When you understand how to integrate all of your various social media platforms and use what each have to offer into your marketing campaign, it can make the difference in whether your brand will have successful results over the holiday season!

So what are you waiting for?  Get online and start spreading that holiday cheer!  You wouldn’t want Santa to leave coal in your stocking, now would you?