Felicia
by: Felicia

Facebook, Twitter, Instagram…Oh My! Which Platforms Are Best For Your Social Media Marketing?

Say you’re a busy marketing person, or just busy running your business.  Now as much as we know you LOVE being on social media, sometimes it really becomes impossible to find time to log onto every one of your social media accounts to post or comment, especially when you have to do this quite often […]

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Felicia
by: Felicia

Think The Older Generation Can’t Possibly Benefit From Social Media? You Might Want to Think Again!

We know what you’re thinking, social media is only for those young whipper-snappers.  And while it’s true that the average age of social media users is fairly young, a large percentage of social media profiles actually belong to adults 55 and over! Currently, the 50-plus audience is the largest demographic in our history, and research […]

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Erica DePinto
by: Erica DePinto

Are You Posting the Right Stuff?

Are you not sure what to post? It’s a much more complicated procedure than it seems. You need to do your research, you need to know who you want to attract, you need to be relevant, and you also need to be posting with intent and reason.  Most social media users post pictures and statuses […]

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Erica DePinto
by: Erica DePinto

Are Paid Advertisements Worth it?

The big time social media question of the week… Are paid advertisements worth it? In short, yes, if you put the effort in. The plus side to paid advertisements are they’re a great way to guide more traffic to your site and potentially increase business. The downside is that they can become expensive quickly and […]

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Erica DePinto
by: Erica DePinto

What is Social Media Strategy?

We throw the term “social media strategy” out there a lot, whether it’s in posts, in links, or just general jargon in a blog. The term itself is vague in nature, as social media could literally mean anything from your LinkedIn profile setup to your Snapchat stories, while strategy implies a plan or course of […]

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Erica DePinto
by: Erica DePinto

Quick Guide: What to Post?

Sometimes even I get caught in this rut of what should I be posting now. It could be a slow season for you, or you’ve exhausted articles to no end and need some fresh content. Here’s a few ideas to spark some creative juices for content! Behind the scenesShowing people working behind the scenes, whether […]

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Erica DePinto
by: Erica DePinto

Tips and Tricks for Great Instagram Posts

Instagram has become the favorite social network and not just for Millennials. With over 35% of users using Instagram multiple times a day, it’s a pot of gold when it comes to brand awareness and self promotion. It’s more than just posting to post. Taking bad pictures, having a bad overall aesthetic, or even posting […]

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