Erica DePinto
by: Erica DePinto

What is Social Media Strategy?

We throw the term “social media strategy” out there a lot, whether it’s in posts, in links, or just general jargon in a blog. The term itself is vague in nature, as social media could literally mean anything from your LinkedIn profile setup to your Snapchat stories, while strategy implies a plan or course of […]

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Erica DePinto
by: Erica DePinto

Quick Guide: What to Post?

Sometimes even I get caught in this rut of what should I be posting now. It could be a slow season for you, or you’ve exhausted articles to no end and need some fresh content. Here’s a few ideas to spark some creative juices for content! Behind the scenesShowing people working behind the scenes, whether […]

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Erica DePinto
by: Erica DePinto

Tips and Tricks for Great Instagram Posts

Instagram has become the favorite social network and not just for Millennials. With over 35% of users using Instagram multiple times a day, it’s a pot of gold when it comes to brand awareness and self promotion. It’s more than just posting to post. Taking bad pictures, having a bad overall aesthetic, or even posting […]

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Erica DePinto
by: Erica DePinto

Snap’s Newest Features Are Nothing Like We’ve Seen Yet

Snap chat wasn’t looking so good earlier in June, with Instagram passing them in daily users, and their stock dropping a bit. But they sure bounced back this week with some really cool updates that will not only be pleasing to non commercial users, but also businesses large and small.  Here’s the breakdown of some […]

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Erica DePinto
by: Erica DePinto

So That’s How You Get Verified on Twitter…

Call me what you will, but I did not know verification’s on Twitter were by request. I always thought Twitter just decided that you were relevant enough to be verified in a strange type of algorithm. Apparently not.​​ ​ Anyone can apply for a Twitter Verification:  Granted, you might not get the verification, but you […]

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Erica DePinto
by: Erica DePinto

Snap or Instagram Story? What’s Right for Your Marketing Plan?

I was driving to work this morning, thinking “why am I posting to Instagram stories right now?” I thought about how little I was posting on Snap lately, and I realized two huge things. 1. I’ve been posting, reading, and talking about how Snap’s stock dropped dramatically this past month 2. I get more views […]

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anthony
by: anthony

Related Trending Hashtags and Improvements to IQity Sharing

More feature rollouts for IQity users! Related Trending Hashtags IQity trending is awesome.  It lets you know what followers of any Twitter account are talking about right now.  However, sometimes they use multiple hashtags in their tweets which makes more than one hashtag trend from the same tweets.  Why populate your trending list with hashtags from […]

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anthony
by: anthony

New IQity Hashtag Interface with Hashtag Definitions!

Hey IQity account trackers!  We’ve got a cool new interface for your hashtag statistics as well as definitions of those hashtags!  Ever wonder what the heck #ff means?  Well, now you’ll know!  Thanks to a collaboration with the fine folks over at tagdef.com, we’ll now supply you the most popular definition of a hashtag as […]

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Erica DePinto
by: Erica DePinto

5 Huge Reasons Social Media Matters to Your Business

Social media is relatively new for businesses, with the business Facebook page rolling out to full fruition in the last couple of years. For business owners small and large, the new age of marketing on social media is uncharted territory. The ROI is almost impossible to truly determine, and there’s not a ton of research […]

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Erica DePinto
by: Erica DePinto

Fyre Festival Fraud: The Takeaways

If you haven’t been on social media lately or just somehow missed this debacle, it’s definitely worth reading up on from a professional perspective.  Basically what happened was Ja Rule and Billy McFarland founded Fyre Media Inc in 2015 as a talent booking app. Together they (and some other backers) wanted to create an awesome […]

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