Erica DePinto
by: Erica DePinto

Are You Posting the Right Stuff?

Are you not sure what to post? It’s a much more complicated procedure than it seems. You need to do your research, you need to know who you want to attract, you need to be relevant, and you also need to be posting with intent and reason. 

Most social media users post pictures and statuses to share information, ask for information, or express opinions. They also gravitate towards what they’re interested in, which is what they’re usually also talking about. For instance, opening night for the NFL is Thursday, fans are excited, they share their excitement on social media, they’re also reading and sharing content that pertains to opening night. This is a great opportunity for a company to hit a very specific target audience, 25-55 adult males, by posting about opening night. 

In order to speak to your target audience, you need to read their content and join discussions to learn what’s important to them. They are your potential clientele, it’s essential to listen to them and spark conversations that add value to their lives, not clutter.

Questions you should ask yourself before posting content:

Am I reaching my target audience by posting this?

Have I done research on what my target audience is talking about today?

Is that group of people talking about this topic?

Is this relevant to the target audience?

If you’re answering no to these questions, it may be time to reevaluate your strategy and consider adjustments. The point of posting is to reach your demographic, and if you’re not putting in the leg work to understand them and their habits, you’re shooting fish in a barrel.

Posts should be 1 of 3 things: Informative, entertaining, or a call to action. If it is none of these, why are you posting it?

It’s time to take a good look at your social strategy and make adjustments as we head into the final quarter of the year!

Always,

Your Local Zocle